the short

This rebranding project is the culmination of all of my work for the class ME 125: Visual Frontiers. A largely self-motivated, exploratory course, ME 125 guided students through a quarter-long design process focused on one specific idea or business, broken up into four projects. As a tribute to my ten years of competitive fencing experience, I decided to do a total rebranding of my home fencing club's digital and physical content. This rebranding focused on four areas: a website, pamphlets, informational posters, and a clothing line.

for more

Due to the structure of this class project, my notes on my design process and learned experiences are all accounted for on the linked website, so feel free to head on over to see both my work and the process that led me to it! To see the completed drafts for each portion of this project, please go to one of the four "DP" tabs, then select the "final" page. If you're interested in seeing some other drafts and progress reports, the other pages under the "DP" tabs may also be of interest for you.